It started with Georgie. A sweet, soft giraffe lovey, hauled around under the arm of Sarah’s oldest son, Max. When this prized possession went missing, sweet Max would walk around looking for his “dear, dear Georgie”.
The name stuck and an idea sparked. dear georgie was born.
Today, dear georgie is sold in over 60 retail stores across the country and our small but mighty team continues to grow with the addition of industry experts.